A fascinating article from The Economist

This article is a very interesting piece about large firms from India, China, Mexico, and other "emerging economies," and how they have been able to break into European and American markets.  It mentions 5 particular methods these big companies use to get ahead, and why we shouldn't be surprised.

The piece (and The Economist in general) definitely has a cheerleader spirit for globalization, but why shouldn't it?  While it is frustrating to ask, "Gosh, why didn't we think of that?" the reality is that ultimately, consumers in developed markets will still benefit from this